Behr → Benjamin Moore
Benjamin Moore equivalent of Behr Plum Jam 690B-7
The closest Benjamin Moore colour is Bottle of Bordeaux (1357), at ΔE 3.35 — very close.
Bottle of Bordeaux is the closest Benjamin Moore makes, but at ΔE 3.35 it is a near miss rather than a match. Expect a visible difference where the two meet — on adjoining walls, or against existing trim.
Why people switch between Behr and Benjamin Moore
Most people comparing Behr to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Bottle of Bordeaux really is
- Delta E (CIEDE2000)
- 3.35very close
- LRV
- 11.31Behr is 9
- Hex
- #7D485A#784660 in Behr
The candidate is lighter, more muted, with a small hue shift. Its LRV is 2.3 points higher.
Other Benjamin Moore options
Worth knowing if Bottle of Bordeaux is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Eggplant 1379ΔE 3.81 · close · Nearly the same lightness, more muted, with a small hue shift. Its LRV is 1.8 points higher.
- Mulberry 2075-20ΔE 3.97 · close · The candidate is darker, more saturated.
- Summer Plum 2074-20ΔE 4.05 · close · The candidate is darker, more saturated, with a small hue shift. Its LRV is 0.6 points higher.