Behr → Sherwin-Williams
Sherwin-Williams equivalent of Behr Plum Jam 690B-7
The closest Sherwin-Williams colour is Juneberry (SW 6573), at ΔE 4.85 — close.
Juneberry is the closest Sherwin-Williams makes, but at ΔE 4.85 it is a near miss rather than a match. Expect a visible difference where the two meet — on adjoining walls, or against existing trim.
Why people switch between Behr and Sherwin-Williams
Most people comparing Behr to Sherwin-Williams are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Juneberry really is
- Delta E (CIEDE2000)
- 4.85close
- LRV
- 9.43Behr is 9
- Hex
- #854158#784660 in Behr
Nearly the same lightness, more saturated, with a small hue shift.
Other Sherwin-Williams options
Worth knowing if Juneberry is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Framboise SW 6566ΔE 5.00 · noticeably different · The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.4 points lower.
- Fabulous Grape SW 6293ΔE 5.43 · noticeably different · The candidate is darker, more saturated, with a small hue shift. Its LRV is 2.8 points lower.
- Mature Grape SW 6286ΔE 6.25 · noticeably different · The candidate is darker, more muted, with a small hue shift. Its LRV is 2.3 points lower.