Behr → Benjamin Moore
Benjamin Moore equivalent of Behr Poinsettia 150B-7
The closest Benjamin Moore colour is Strawberry Red (2003-20), at ΔE 0.94 — indistinguishable.
Strawberry Red is a genuine substitute. At ΔE 0.94 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.
Why people switch between Behr and Benjamin Moore
Most people comparing Behr to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Strawberry Red really is
- Delta E (CIEDE2000)
- 0.94indistinguishable
- LRV
- 15.53Behr is 15
- Hex
- #C33D3D#C14141 in Behr
Nearly the same lightness, more saturated, with a small hue shift. Its LRV is 0.5 points higher.
Behr and Benjamin Moore publish LRV against their own measurements, and here the two disagree with the swatches: Strawberry Red reads slightly darker than Poinsettia in colour space while carrying the higher published LRV. Treat LRV as comparable within a brand, not across two.
Other Benjamin Moore options
Worth knowing if Strawberry Red is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Red Parrot 1308ΔE 2.06 · very close · Nearly the same lightness, more muted.
- Watermelon Red 2087-20ΔE 2.21 · very close · Nearly the same lightness, more saturated, with a small hue shift. Its LRV is 1.4 points higher.
- Poppy 1315ΔE 2.53 · very close · The candidate is darker, with a small hue shift.