Behr → Benjamin Moore
Benjamin Moore equivalent of Behr Red Tomato 170B-7
The closest Benjamin Moore colour is Shy Cherry (2007-20), at ΔE 0.98 — indistinguishable.
Shy Cherry is a genuine substitute. At ΔE 0.98 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.
Why people switch between Behr and Benjamin Moore
Most people comparing Behr to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Shy Cherry really is
- Delta E (CIEDE2000)
- 0.98indistinguishable
- LRV
- 13.68Behr is 13
- Hex
- #AE4138#B1403A in Behr
Nearly the same lightness, more muted, with a small hue shift. Its LRV is 0.7 points higher.
Behr and Benjamin Moore publish LRV against their own measurements, and here the two disagree with the swatches: Shy Cherry reads slightly darker than Red Tomato in colour space while carrying the higher published LRV. Treat LRV as comparable within a brand, not across two.
Other Benjamin Moore options
Worth knowing if Shy Cherry is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Greenhow Vermillion CW-340ΔE 1.48 · near-exact · Nearly the same lightness, more muted, with a small hue shift. Its LRV is 1.6 points higher.
- Chili Pepper 2004-20ΔE 1.99 · near-exact · Nearly the same lightness, more muted, with a small hue shift.
- King's Red CW-335ΔE 2.30 · very close · The candidate is darker, more muted. Its LRV is 1.2 points higher.