Selected color
New London Burgundy
Benjamin Moore · HC-61
A distinguished deep red with brown undertones.
- Hex
- #754B4Epublished
- LRV
- 9.82published
- Status
- Current
Published digital swatch. Manufacturer-published LRV.
Compared with CIEDE2000
Closest matches in other brands
One closest active color per manufacturer
11 closest brand matches loaded.
ChiantiGlidden / PPG · PPG13-06ΔE 1.24near-exactLRV 8.84The candidate is darker, with a small hue shift. Its LRV is 1.0 points lower.
The candidate is darker, with a small hue shift. Its LRV is 1.0 points lower.
This exact code and swatch is sold under Glidden / PPG; it occupies one result slot.
Formal MaroonBehr · PPU1-14ΔE 1.54near-exactLRV 8The candidate is darker. Its LRV is 1.8 points lower.
The candidate is darker. Its LRV is 1.8 points lower.
Burnt CrimsonDunn-Edwards · DEC705ΔE 1.95near-exactLRV 10The candidate is lighter, with a small hue shift.
The candidate is lighter, with a small hue shift.
Preference RedFarrow & Ball · No.297ΔE 2.41very closeLRV 8The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.8 points lower.
The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.8 points lower.
County RoadDutch Boy · 407-6DBΔE 3.05very closeLRV 10The candidate is lighter, more muted, with a small hue shift.
The candidate is lighter, more muted, with a small hue shift.
StoicValspar · 1010-6ΔE 4.37closeLRV 7.22The candidate is darker, more saturated, with a small hue shift. Its LRV is 2.6 points lower.
The candidate is darker, more saturated, with a small hue shift. Its LRV is 2.6 points lower.
PassionateHGTV Home · HGSW2032ΔE 4.48closeLRV 11The candidate is lighter, more saturated. Its LRV is 1.2 points higher.
The candidate is lighter, more saturated. Its LRV is 1.2 points higher.
CordialSherwin-Williams · SW 6306ΔE 4.48closeLRV 10.82The candidate is lighter, more saturated. Its LRV is 1.0 points higher.
The candidate is lighter, more saturated. Its LRV is 1.0 points higher.
Mountain CurrantMagnolia Home · MH-05ΔE 6.91noticeably differentLRV 7.69The candidate is darker, more muted, with a small hue shift. Its LRV is 2.1 points lower.
The candidate is darker, more muted, with a small hue shift. Its LRV is 2.1 points lower.
Digital swatch sampled from a manufacturer image · 100% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
Night GrooveClare · Night GrooveΔE 9.27noticeably differentLRV 6.22The candidate is darker, more muted, with a small hue shift. Its LRV is 3.6 points lower.
The candidate is darker, more muted, with a small hue shift. Its LRV is 3.6 points lower.
Digital swatch sampled from a manufacturer image · 100% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
LOBBY SCENEBackdrop · LOBBY SCENEΔE 9.56noticeably differentLRV 4.39The candidate is darker, with a small hue shift. Its LRV is 5.4 points lower.
The candidate is darker, with a small hue shift. Its LRV is 5.4 points lower.
Digital swatch sampled from a manufacturer image · 100% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.