Benjamin Moore → Behr
Behr equivalent of Benjamin Moore Williamsburg Wythe Blue CW-590
The closest Behr colour is Tower Bridge (S440-4), at ΔE 1.87 — near-exact.
Tower Bridge is a genuine substitute. At ΔE 1.87 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.
Why people switch between Benjamin Moore and Behr
Most people comparing Benjamin Moore to Behr are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Tower Bridge really is
- Delta E (CIEDE2000)
- 1.87near-exact
- LRV
- 32Benjamin Moore is 33.4
- Hex
- #7BA0A0#7E9EA0 in Benjamin Moore
Nearly the same lightness, more saturated, with a small hue shift. Its LRV is 1.4 points lower.
Benjamin Moore and Behr publish LRV against their own measurements, and here the two disagree with the swatches: Tower Bridge reads slightly lighter than Williamsburg Wythe Blue in colour space while carrying the lower published LRV. Treat LRV as comparable within a brand, not across two.
Other Behr options
Worth knowing if Tower Bridge is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Venus Teal PPU13-08ΔE 2.63 · very close · The candidate is lighter, with a small hue shift. Its LRV is 0.6 points higher.
- Voyage PPU13-07ΔE 3.37 · very close · The candidate is darker, more saturated, with a small hue shift. Its LRV is 3.4 points lower.
- Agave PPU12-04ΔE 3.72 · close · Nearly the same lightness, more muted, with a small hue shift. Its LRV is 1.4 points lower.
Matches in every other brand
See Benjamin Moore Williamsburg Wythe Blue CW-590 matched across all 13 brands →