Selected color
Venture Violet
Sherwin-Williams · SW 6970
- Hex
- #7381B3published
- LRV
- 22.62published
- Status
- Discontinued
Published digital swatch. Manufacturer-published LRV.
This color is retained for matching old paint but may no longer be sold.
Compared with CIEDE2000
Closest matches in other brands
One closest active color per manufacturer
12 closest brand matches loaded.
Heather HighlandGlidden · 64BB 23/310ΔE 1.87near-exactLRV 21.8The candidate is darker, more saturated, with a small hue shift. Its LRV is 0.8 points lower.
The candidate is darker, more saturated, with a small hue shift. Its LRV is 0.8 points lower.
Beautified BlueDutch Boy · 141-5DBΔE 2.29very closeLRV 24The candidate is lighter, with a small hue shift. Its LRV is 1.4 points higher.
The candidate is lighter, with a small hue shift. Its LRV is 1.4 points higher.
Simply PurpleValspar · 4004-10BΔE 2.52very closeLRV 21.07The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.6 points lower.
The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.6 points lower.
Magical MomentPPG · PPG17-06ΔE 2.91very closeLRV 26The candidate is lighter, more muted, with a small hue shift. Its LRV is 3.4 points higher.
The candidate is lighter, more muted, with a small hue shift. Its LRV is 3.4 points higher.
California LilacBenjamin Moore · 2068-40ΔE 3.18very closeLRV 27.35The candidate is lighter, more saturated, with a small hue shift. Its LRV is 4.7 points higher.
The candidate is lighter, more saturated, with a small hue shift. Its LRV is 4.7 points higher.
Twilight TwinkleDunn-Edwards · DE5907ΔE 3.36very closeLRV 24The candidate is lighter, more saturated, with a small hue shift. Its LRV is 1.4 points higher.
The candidate is lighter, more saturated, with a small hue shift. Its LRV is 1.4 points higher.
Pansy GardenBehr · P540-5ΔE 5.39noticeably differentLRV 28The candidate is lighter, more saturated. Its LRV is 5.4 points higher.
The candidate is lighter, more saturated. Its LRV is 5.4 points higher.
Lavender FieldsHGTV Home · HGSW1402ΔE 5.72noticeably differentLRV 18The candidate is darker, more saturated, with a small hue shift. Its LRV is 4.6 points lower.
The candidate is darker, more saturated, with a small hue shift. Its LRV is 4.6 points lower.
Ultra Marine BlueFarrow & Ball · Ultra Marine BlueΔE 8.32noticeably differentLRV 17.59The candidate is darker, more muted, with a small hue shift. Its LRV is 5.0 points lower.
The candidate is darker, more muted, with a small hue shift. Its LRV is 5.0 points lower.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
Cosmic VibesClare · Cosmic VibesΔE 12.26differentLRV 23.56The candidate is lighter, more muted, with a small hue shift. Its LRV is 0.9 points higher.
The candidate is lighter, more muted, with a small hue shift. Its LRV is 0.9 points higher.
Digital swatch sampled from a manufacturer image · 98% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
STROMBOLI CHESS CLUBBackdrop · STROMBOLI CHESS CLUBΔE 12.91differentLRV 39.77The candidate is lighter, more saturated, with a small hue shift. Its LRV is 17.1 points higher.
The candidate is lighter, more saturated, with a small hue shift. Its LRV is 17.1 points higher.
Digital swatch sampled from a manufacturer image · 100% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
Blue SkiesMagnolia Home · JG-85ΔE 14.05differentLRV 13.13The candidate is darker, more muted, with a small hue shift. Its LRV is 9.5 points lower.
The candidate is darker, more muted, with a small hue shift. Its LRV is 9.5 points lower.
Digital swatch sampled from a manufacturer image · 100% sampling confidence.
This is the closest option, but it is visibly different. Consider a custom mix if accuracy matters.
Compare Venture Violet with Benjamin Moore
See the closest Benjamin Moore equivalent, alternatives, and differences