Benjamin Moore → Sherwin-Williams
Sherwin-Williams equivalent of Benjamin Moore Hugs & Kisses 097
The closest Sherwin-Williams colour is Tangerine (SW 6640), at ΔE 2.36 — very close.
Tangerine is the closest Sherwin-Williams makes, but at ΔE 2.36 it is a near miss rather than a match. Expect a visible difference where the two meet — on adjoining walls, or against existing trim.
Why people switch between Benjamin Moore and Sherwin-Williams
Most people comparing Benjamin Moore to Sherwin-Williams are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Tangerine really is
- Delta E (CIEDE2000)
- 2.36very close
- LRV
- 49.85Benjamin Moore is 48.95
- Hex
- #F2AC78#EEAF84 in Benjamin Moore
Nearly the same lightness, more saturated, with a small hue shift. Its LRV is 0.9 points higher.
Benjamin Moore and Sherwin-Williams publish LRV against their own measurements, and here the two disagree with the swatches: Tangerine reads slightly darker than Hugs & Kisses in colour space while carrying the higher published LRV. Treat LRV as comparable within a brand, not across two.
Other Sherwin-Williams options
Worth knowing if Tangerine is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Melón Meloso SW 9007ΔE 2.44 · very close · The candidate is lighter, more muted, with a small hue shift. Its LRV is 6.4 points higher.
- Sun Bleached Ochre SW 9011ΔE 3.17 · very close · The candidate is darker, with a small hue shift. Its LRV is 2.0 points lower.
- Windswept Canyon SW 9010ΔE 4.01 · close · The candidate is darker, more muted. Its LRV is 5.8 points lower.
Matches in every other brand
See Benjamin Moore Hugs & Kisses 097 matched across all 13 brands →