Sherwin-Williams → Benjamin Moore
Benjamin Moore equivalent of Sherwin-Williams Tangerine SW 6640
The closest Benjamin Moore colour is Hugs & Kisses (097), at ΔE 2.36 — very close.
Hugs & Kisses is the closest Benjamin Moore makes, but at ΔE 2.36 it is a near miss rather than a match. Expect a visible difference where the two meet — on adjoining walls, or against existing trim.
Why people switch between Sherwin-Williams and Benjamin Moore
Most people comparing Sherwin-Williams to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Hugs & Kisses really is
- Delta E (CIEDE2000)
- 2.36very close
- LRV
- 48.95Sherwin-Williams is 49.85
- Hex
- #EEAF84#F2AC78 in Sherwin-Williams
Nearly the same lightness, more muted, with a small hue shift. Its LRV is 0.9 points lower.
Sherwin-Williams and Benjamin Moore publish LRV against their own measurements, and here the two disagree with the swatches: Hugs & Kisses reads slightly lighter than Tangerine in colour space while carrying the lower published LRV. Treat LRV as comparable within a brand, not across two.
Other Benjamin Moore options
Worth knowing if Hugs & Kisses is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Vivid Beauty 138ΔE 2.43 · very close · The candidate is lighter. Its LRV is 4.3 points higher.
- Toffee Orange 2167-40ΔE 2.64 · very close · The candidate is lighter, more muted, with a small hue shift. Its LRV is 0.7 points lower.
- Tooty Fruity 089ΔE 3.09 · very close · The candidate is lighter, more muted, with a small hue shift. Its LRV is 3.6 points higher.
Matches in every other brand
See Sherwin-Williams Tangerine SW 6640 matched across all 13 brands →