Benjamin Moore Equivalent of Sherwin-Williams Artisan Tan SW 7540

Sherwin-Williams → Benjamin Moore

Benjamin Moore equivalent of Sherwin-Williams Artisan Tan SW 7540

The closest Benjamin Moore colour is Great Plains Gold (1077), at ΔE 0.36 — indistinguishable.

Artisan TanSherwin-Williams · SW 7540
Great Plains GoldBenjamin Moore · 1077

Great Plains Gold is a genuine substitute. At ΔE 0.36 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.

Why people switch between Sherwin-Williams and Benjamin Moore

Most people comparing Sherwin-Williams to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.

How close Great Plains Gold really is

Delta E (CIEDE2000)
0.36indistinguishable
LRV
32.56Sherwin-Williams is 33.1
Hex
#B0987A#B09879 in Sherwin-Williams

Nearly the same lightness. Its LRV is 0.5 points lower.

Other Benjamin Moore options

Worth knowing if Great Plains Gold is discontinued locally, or if you want to shift the colour slightly warmer or cooler.

  • Morrel AF-125ΔE 1.87 · near-exact · Nearly the same lightness, more saturated, with a small hue shift. Its LRV is 0.8 points lower.
  • Tyler Taupe HC-43ΔE 2.46 · very close · The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.3 points lower.
  • Coffeehouse Tan CW-130ΔE 2.60 · very close · The candidate is lighter, more muted, with a small hue shift. Its LRV is 3.8 points higher.

Matches in every other brand

See Sherwin-Williams Artisan Tan SW 7540 matched across all 13 brands →