Sherwin-Williams → Benjamin Moore
Benjamin Moore equivalent of Sherwin-Williams Cotton Sheets VS 353
The closest Benjamin Moore colour is Etiquette (AF-50), at ΔE 0.95 — indistinguishable.
Etiquette is a genuine substitute. At ΔE 0.95 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.
Why people switch between Sherwin-Williams and Benjamin Moore
Most people comparing Sherwin-Williams to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Etiquette really is
- Delta E (CIEDE2000)
- 0.95indistinguishable
- LRV
- 74.03Sherwin-Williams is 74.35
- Hex
- #E5E0D5#E6DFD3 in Sherwin-Williams
Nearly the same lightness, more muted, with a small hue shift.
Sherwin-Williams and Benjamin Moore publish LRV against their own measurements, and here the two disagree with the swatches: Etiquette reads slightly lighter than Cotton Sheets in colour space while carrying the lower published LRV. Treat LRV as comparable within a brand, not across two.
Other Benjamin Moore options
Worth knowing if Etiquette is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Sonnet AF-55ΔE 1.23 · near-exact · The candidate is darker, more saturated. Its LRV is 4.0 points lower.
- Olympic Mountains 971ΔE 1.35 · near-exact · The candidate is darker, with a small hue shift. Its LRV is 4.2 points lower.
- Fog Mist OC-31ΔE 1.35 · near-exact · The candidate is darker, with a small hue shift. Its LRV is 4.2 points lower.
Matches in every other brand
See Sherwin-Williams Cotton Sheets VS 353 matched across all 13 brands →