HGTV Home → Benjamin Moore
Benjamin Moore equivalent of HGTV Home Double Latte HGSW9108
The closest Benjamin Moore colour is Clay (1034), at ΔE 1.28 — near-exact.
Clay is a genuine substitute. At ΔE 1.28 the difference is smaller than most people can see on a wall, and smaller than the shift between two batches of the same colour.
Why people switch between HGTV Home and Benjamin Moore
Most people comparing HGTV Home to Benjamin Moore are not shopping for a new colour. They have already chosen one, and then hit a price difference or a painter who buys from a single supplier. The question is what goes on the wall instead.
How close Clay really is
- Delta E (CIEDE2000)
- 1.28near-exact
- LRV
- 27.85HGTV Home is 28
- Hex
- #A58D72#A78C71 in HGTV Home
Nearly the same lightness, more muted, with a small hue shift.
HGTV Home and Benjamin Moore publish LRV against their own measurements, and here the two disagree with the swatches: Clay reads slightly lighter than Double Latte in colour space while carrying the lower published LRV. Treat LRV as comparable within a brand, not across two.
Other Benjamin Moore options
Worth knowing if Clay is discontinued locally, or if you want to shift the colour slightly warmer or cooler.
- Algonquin Trail 1055ΔE 2.08 · very close · Nearly the same lightness, more saturated, with a small hue shift.
- Jackson Tan HC-46ΔE 2.22 · very close · The candidate is darker, more saturated, with a small hue shift.
- Chowning's Tan CW-195ΔE 2.67 · very close · The candidate is darker, more saturated, with a small hue shift. Its LRV is 1.2 points lower.
Matches in every other brand
See HGTV Home Double Latte HGSW9108 matched across all 13 brands →